Push Present: That’s behind the trend
Attentive gesture or senseless consumerism? Push Presents are a new fashion from the USA. Here you can find out what they are, what they can cost – and what you can give.
A mum-to-be is bombarded with gifts: rompers, diapers, bottles… She can hardly save herself from useful things. As practical as this is, she can get the feeling: It’s all about the baby and no longer about her. The well-being of the mother is at least as important! And with all the gifts, it would be nice to unwrap one where someone has thought of your needs. And no, we don’t meana breast pump.
Lucky for all moms: Recently, there has been a trend in which the mother is given a loving gift at birth. Similar to thebaby shower, the Push Present comes from the USA and is now spilling over to us. But what exactly is behind it? Which gifts are suitable? And when do I hand it over? We enlighten you.
Just so much: A whole range of ideas are suitable as a push present. Very important: You do not have to have anything to do with the baby. You can see that here at first glance.
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TogglePresent for pressing: What is a push gift?
Pregnancy and childbirth are not without. A woman has to go through that first. Of course, in the end, she is rewarded with a baby, the greatest of all gifts. But so does the father, and he doesn’t have to go through contractions. Therefore, it has become common practice in the USA in recent years to give a gift to the woman as a thank you for the laborious pressing (English: push). Traditionally, it comes from the father of the child, but family and friends can also express their admiration for this achievement. The best moment to hand over the gift is very individual: In a quiet moment after birth, a few days before qua motivation or even in the hospital as a distraction from particularly long-lasting contractions – everything is conceivable.
What do I give as a push present?
Since the Push Present is a relatively young tradition, you may find it a bit difficult to orient yourself. Do we need something extravagant now? Or is a bouquet of flowers enough? The solution is probably more of a middle ground. In the USA, fathers like to give jewelry with which the mother can always remember the special moment. This does not have to be a diamond necklace – a small pair of earrings, a beautiful gold chain or a ring are also suitable. If you can’t afford real gemstones, you can simply resort to high-quality materials such as gold and silver. Here are a few ideas:
The basic idea is to spoil the new mother and nurture her a bit after her efforts. That’s why you do everything right with high-quality beauty. The first weeks with a newborn are pure stress and if we can feel beautiful at least from time to time, it increases our well-being. A refreshing facial serum, a soothing body lotion or a luxurious hair treatment are all things that mom can treat herself to during this time. These are among our favorites:
Loving gesture or consumerism: Stars and their push presents
The rumors persist that the Push Present is an invention of the jewelry industry to make even more sales – not particularly romantic. And if you look at the push presents that some stars get, the whole thing also has a touch of consumerism. For example, then-husband Marc Anthony allegedly gave his Jennifer Lopez a pair of earrings worth $2.5 million for the birth of her twins. But it doesn’t necessarily have to be jewels: For the birth of her daughter, Kylie Jenner got a Ferrari worth 1.4 million dollars from boyfriend Travis Scott. We can only shake our heads at such astronomical sums.
So nothing works under a million? Would be even nicer. In the average family, the push present may be limited to an attentive gesture. Expenses under 100 euros are perfectly fine. But don’t skimp either: If the new mom got wind of the extravagant gifts of the stars, the box of chocolates will be a disappointment.
Who actually does that?
In Germany, this young practice has not yet become so popular. So it is quite possible that you will be the first of your friends to decide on this ritual. And what about the US? Studies show that between 30 and 40 percent of mothers now receive such a gift. Not the majority, but more and more. Ultimately, it’s up to you whether you jump on the bandwagon or not. The expectant mothers must also be completely honest: Whether you are already satisfied with your baby or want a gift as the icing on the cake, it is best to communicate openly with the father.